Are you a veteran and want to start your own business? Coffee roasting could be a great option! Not only is it a rewarding way to make a living, but it’s also a means of giving back to the community.
Keep reading to learn seven tips we’ve learned (the hard way) to get started as a veteran in the coffee roasting business.
But first, here’s an interview we did recently:
1. Research the coffee roasting industry and find a niche market to focus on.
When starting any business, you must clearly understand the industry landscape. This will help you set your business apart from the competition and find a target market to focus on.
Researching the coffee roasting industry
When you start a business, it’s essential to research the industry. This will help you understand what your competition is doing and how to make your business different.
In the coffee roasting industry, there are many different kinds of coffee. You need to figure out which types of coffee people will want to buy and roast them in a way that makes them taste the best.
You also need to learn about how to roast the coffee, so it tastes fresh and good. There are different ways to roast coffee, and you need to find the best method for your business.
Finding a niche market to focus on
After you have done your research, you need to find a niche market to focus on. This is a group of people that you will market your coffee to.
There are many different ways to find a niche market. You can look for a group of people with similar interests, or you can focus on a group that you think would be interested in your coffee.
2. Purchase quality coffee beans from reputable suppliers.
The next step is to find a supplier for your coffee beans. You want to make sure you purchase quality beans so your coffee tastes good.
There are many different places where you can buy coffee beans. You can even purchase them from a local coffee shop or a specialty store.
When choosing a supplier, you want to ensure that they are reputable and have a good reputation. You also want to ensure that the beans are fresh and high-quality.
Here at Red White & Badass Brews, we vet our suppliers (no pun intended) to ensure that they provide quality beans at a fair price. We’ve built relationships with some great suppliers who we trust to provide us with the best beans possible.
3. Invest in high-quality roasting equipment.
After finding a coffee bean supplier, you need to invest in high-quality roasting equipment. This is one of the most critical steps in starting your coffee roasting business.
You want to ensure that you get a machine that evenly roasts the beans. You also want to make sure that the machine is easy to operate and maintain.
There are many different types of machines available on the market, so you need to do your research to find the best one for your business.
At Red White & Badass Brews, we use a top-of-the-line roasting machine that gives us consistent results batch after batch. We’re glad we invested in a quality machine because it makes our lives easier and helps us produce a great product.
4. Roast the beans in small batches to ensure freshness.
Once you have your roasting machine, you must start roasting the beans. You want to roast them in small batches, so they are always fresh.
You also want to make sure that you roast the beans evenly. This will help to ensure that the coffee tastes consistent.
The process of roasting coffee beans is an art, and it takes practice to get it right. But once you’ve mastered it, you’ll be able to produce batches of perfectly roasted beans that your customers will love.
5. Train your employees thoroughly on how to operate the roaster and make coffee.
Now that you’ve roasted your beans, it’s time to start making coffee. But before you can do that, you must train your employees to operate the roaster and make coffee.
You want to ensure that they understand the process of roasting coffee beans and how to make a great cup of coffee. They should also be familiar with the different types of coffee that you offer.
At Red White & Badass Brews, we take the time to train our employees thoroughly on how to operate our roasting machine and make coffee. We want them to be experts on our product so they can provide the best possible experience to our customers.
6. Market your business to your target audience.
Now that you’ve roasted your beans and trained your employees, it’s time to start marketing your business. You need to reach your target audience and tell them about your coffee roasting business.
There are many different ways to market a business. You can use traditional methods like advertising and PR or modern techniques like social media marketing and content marketing.
There are dozens of veteran-owned and operated coffee companies, such as Black Rifle Coffee Company, Victory Coffee, Invader Coffee, Alpha Coffee, and more.
All of these create in-cre-di-ble coffee for their clients, but what separates them is their branding, marketing, and of course, their specialty coffee roasts.
Some specialize in high-caffeine coffee, while some focus on their roast-to-order techniques.
However, all of these veteran-owned coffee companies share their love for coffee.
At Red White & Badass Brews, we use a combination of traditional and modern marketing techniques to reach our target audience. We’ve found that this is the best way to get the word out about our business and attract new customers in both the United States and worldwide.
Plus, our marketing agency BlakSheep Creative is the best in the business. They’re veterans too!
7. Make sure your customers are happy.
The last step in starting a coffee roasting business is ensuring your customers are happy. You need to provide them with a great product and excellent customer service.
We take pride in our customer service at Red White & Badass Brews. We always go the extra mile to ensure our customers are happy with their purchases.
We also offer a satisfaction guarantee so our customers know they can always return the coffee if they’re unhappy with it.
8. Do more than sell coffee; educate and entertain your target audience
Drinking coffee is an American pastime. As such, many people take their coffee without giving much thought to where it came from or how it was made.
Starting a veteran-owned coffee roasting business is not only a great way to give back to the community but also an opportunity to educate your target audience about the different types of coffee and how they’re roasted.
Here at Red White & Badass Brews, we take pride in our coffee education program. By creating blog posts (such as this one!), we educate our customers about the different types of coffee, how they’re roasted, what makes our coffee unique, and how to brew the perfect cup of joe.
We also offer free tastings so our customers can try our coffee for themselves and see how delicious it is.
9. Give back to the community.
Lastly, we highly recommend you find ways to give back to the community through your coffee roasting business.
One way to do this is to donate a portion of your proceeds to combat veterans or other veteran-related charities. Another way is to hire military veterans as employees.
At Red White & Badass Brews, we do both of these things. We donate 10% of our proceeds to veteran-related charities and hire veterans to give back to those who have served our country.
Giving back to the community is one of the most important things a business can do.
Especially veteran-owned businesses.
Starting a coffee roasting business is a great way to give back to the community, and we hope these tips have been helpful. If you have any questions, please don’t hesitate to contact us. We’re always happy to help!
Our specialty roasts are available for purchase on our website. We have a variety of flavors, so find the perfect roast for you! Visit our online store to learn more about our coffee and purchase beans for your favorite coffee lover today. Thanks for reading!